Vividata (formerly “Print Measurement Bureau”)
Alternate Titles: Print Measurement Bureau, PMB
Current UBC Students, Staff & Faculty only.
Vividata (formerly the Print Measurement Bureau) includes information on Canadians' usage of products and services across over 150 categories. Information includes their demographics, attitudes, media consumption, retail outlets, frequency of usage and (when sponsored) the brands they use.
Refer to this Vividata Quick Guide to understand more about the database
Need additional help using this resource? Contact this resource's subject librarian.
Access open only to UBC students, faculty, staff and on-site Library users (other restrictions may apply)
Statistics & Data