| Field | Details |
|---|---|
| About |
Vivintel (formerly Vividata) Alternate Titles: Print Measurement Bureau, PMB, Dapresy, Vividata Current UBC Students, Staff & Faculty only. Vivintel (formerly Vividata) includes information on Canadians' usage of products and services across over 150 categories. Information includes their demographics, attitudes, media consumption, retail outlets, frequency of usage. |
| Help | Refer to this Vivintel Quick Guide to understand more about the database Need additional help using this resource? Contact this resource's subject librarian. |
| Access & Permitted Uses |
Permitted Uses |
Full Text 
|
Yes |
| Subjects | Commerce |
| Date Coverage | 2023-Present |
| Formats | Statistics & Data |
Access open only to UBC students, faculty, staff and on-site Library users (other restrictions may apply)