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About

Vividata (formerly “Print Measurement Bureau”)  Canadian Resource Icon

Alternate Titles: Print Measurement Bureau, PMB

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Current UBC Students, Staff & Faculty only.

Vividata (formerly the Print Measurement Bureau) includes information on Canadians' usage of products and services across over 150 categories. Information includes their demographics, attitudes, media consumption, retail outlets, frequency of usage and (when sponsored) the brands they use.

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Refer to this Vividata Quick Guide to understand more about the database

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Access &
Permitted Uses

Restricted Icon  Access open only to UBC students, faculty, staff and on-site Library users (other restrictions may apply)

Permitted Uses
Research or Private Study? Yes
Linking? Yes
Learning Management System? Yes
Text and Data Mining? No
Alumni Access? No
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Yes

Subjects

Commerce

Date Coverage

2001-Present

Formats

Statistics & Data