Warc : World Advertising Research Center

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WARC includes case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data. Use WARC to research communications effectiveness, media planning and buying, market research and methods, and consumer insight and behaviour.

 Access open only to UBC students, faculty, staff and on-site Library users (other restrictions may apply)

Permitted Uses
Research or Private Study? Yes
Linking? Yes
Learning Management System? Yes
Text and Data Mining? No
Alumni Access? No
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Commerce