Indexes and Databases

Field Details
About

Vividata  Canadian Resource Icon

Alternate Titles: Print Measurement Bureau, PMB, Dapresy

Connect to Resource

Current UBC Students, Staff & Faculty only.

Vividata (formerly the Print Measurement Bureau) includes information on Canadians' usage of products and services across over 150 categories. Information includes their demographics, attitudes, media consumption, retail outlets, frequency of usage and (when sponsored) the brands they use.

Help

Refer to this Vividata Quick Guide to understand more about the database

Need additional help using this resource? Contact this resource's subject librarian.

Access &
Permitted Uses

Restricted Icon  Access open only to UBC students, faculty, staff and on-site Library users (other restrictions may apply)

Permitted Uses
Research or Private Study? Yes
Linking? Yes
Learning Management System? Yes
Text and Data Mining? No
Alumni Access? No
Tell me more »

What does 'Full Text' mean? popup Full Text What does 'Full Text' mean? popup

Yes

Subjects

Commerce

Date Coverage

2001-Present

Formats

Statistics & Data