Indexes and Databases

Field Details

Nielsen Datasets

Alternate Titles: Consumer Panel Data, Retail Scanner Data, Ad Intel Data

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These Nielsen datasets are available only to UBC tenured and tenure-track faculty, UBC PhD students and UBC postdoctoral researchers. The data is only for research purposes (eg. excludes use for teaching).

Access Instructions for Eligible Users:

1. Please read all Project Criteria, Use Requirements, and Papers & Publication Policies

2. To request for your personal unique code, please complete the online code request form through this link

3. After the administrator approves your request for a code, you will receive an email with your registration code and instructions to complete the process. The Kilts Center will review your project(s) and send you a final activation email along with steps for how to access the data.

Kimberly Fama is UBC's Nielsen administrator, and will approve code requests within two business days. If you have not received an update within two business days, Kimberly may be out of the office. In this case, please send an email to the David Lam Library and a library staff will get back to you within a reasonable timeframe.

Please be advised that the personal information you disclose to Nielsen once your account is approved may be stored on servers located outside of Canada.

Comprehensive marketing datasets in this subscription include:

Consumer Panel:

Consumer Panel data include longitudinal data beginning in 2004 with annual updates. These data track a panel of 40,000–60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets.

Retail Scanner:

Retail Scanner data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. Data begin in 2006 and include annual updates.

Ad Intel Data

Nielsen’s Ad Intel Data cover advertisement occurrences for a variety of media types across the United States, for the years 2010-2015, with annual updates available each year. These data can be broken down by Market Code (i.e. ~200 Designated Market Areas (DMAs), which can be matched to DMAs in the Consumer Panel and Retail Scanner datasets).


Need additional help using this resource? Contact this resource's subject librarian.

Access &
Permitted Uses

Restricted Icon  Access open only to UBC students, faculty, staff and on-site Library users (other restrictions may apply)

Permitted Uses
Research or Private Study? Ask
Linking? No
Learning Management System? No
Text and Data Mining? No
Alumni Access? No
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Date Coverage

2004 - Present


Statistics & Data

Funding Notes This subscription to the Nielsen datasets is funded by the UBC Sauder School of Business, the Vancouver School of Economics and the UBC Library (March, 2018 to March, 2021)