Indexes and Databases

Field Details

Warc : World Advertising Research Center

Connect to Resource

Firefox is the preferred browser.

WARC includes case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data. Use WARC to research communications effectiveness, media planning and buying, market research and methods, and consumer insight and behaviour.


Firefox is the preferred browser.

Need additional help using this resource? Contact this resource's subject librarian.

Access &
Permitted Uses

Restricted Icon  Access open only to UBC students, faculty, staff and on-site Library users (other restrictions may apply)

Permitted Uses
Research or Private Study? Yes
Linking? Yes
Learning Management System? Yes
Text and Data Mining? No
Alumni Access? No
Tell me more »

What does 'Full Text' mean? popup Full Text What does 'Full Text' mean? popup